How do we talk about the teams and organisations that build software?

If the “Henry Ford” factory model is incorrect (and it is) how can we think and talk about our organisations to make better places to build software?

An amazing keynote to finish 2016’s edition of Brighton Ruby.

Architect at Salesforce UX, out of San Franciso. Director at Ruby Central (organisers of RailsConf & RubyConf). Founder of Bridge Foundry (Rails Bridge).